SEO stands for search engine optimisation, where specialists and marketers aim to optimise your website to allow them to reach a high position in search engine results for Google or Bing for example. SEO Glasgow is way of advertising organically, not paid on the internet. If you are unsure how SEO works then read on to find out more.
Google’s Algorithm Is Key
Google have created an extremely smart algorithm, although it remains a secret, digital marketers still understand the workings behind it. Google have split their algorithm into on page SEO factors and off page SEO factors.
On-Page SEO: On page factors include site speed, correct coding, engaging content, website structure, link building and navigation.
Off-Page SEO: Include social media following and engagement, extra marketing activities, activities within the website. These factors are more difficult to control. Especially the most important off page activity which is link building and pointing links to your site on other websites. The more links you have the higher your position will be.
Building An SEO Focused Website
Many digital marketers make the mistake of trying to fool Google but it is much smarter to work with Google and its secret algorithm as this is where you will see excellent results. Consistently ranking high in Google will work well for you in the long run.
Digital marketers will pollute their website with ranking keywords. Placing these keywords in headers, meta descriptions, page titles the alt text in images and within the content.
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